Video games are now mainstream.
Even your mum knows this; A multi-billion dollar industry that deals in revenue that rivals Hollywood.
Think the biggest release ever was James Cameron's Avatar? It took in $1bn in its first 19 days. This number is ridiculous, you realise. A billion. 1,000,000,000 dollars. You could be forgiven for assuming that, but guess again: Modern Warfare 3 took in $1bn in 16 days.
How has this happened? Is it the incredible advances in graphical computing power, delivering realism like never before? It is the expansion of video game marketing? Is it because they now hire A-list actors and Hollywood producers to create games with a cinematic quality?
